From PropertyGuru and Carousell to building GoMedia: How a former employee is shaping the future for Singapore agents
Estimated reading time: 9 minutes
How it all started
Real estate agents face unique challenges in staying competitive amidst fast-changing demands and high client expectations. From managing unpredictable lead generation costs to juggling time-consuming follow-ups, the obstacles are real. But what if there were solutions specifically crafted to tackle these pain points, making life easier for agents and helping them succeed? That’s exactly what one former PropertyGuru and Carousell employee set out to accomplish.
With firsthand experience in two of Singapore’s top tech companies, Edmund saw the unique obstacles faced by real estate professionals. Driven by a passion for empowering agents, he founded GoMedia Singapore to deliver streamlined, efficient solutions that make real estate marketing smarter and more impactful. Here’s the story of how one man’s vision is transforming the future for Singapore agents.
The vision: identifying pain points and empowering agents
Having worked within the realms of digital marketing and property tech at PropertyGuru and Carousell, Edmund observed common frustrations among agents. Real estate professionals struggled with manual, repetitive tasks that took them away from their core focus: closing deals and building client relationships. There was a clear gap for solutions that could simplify the day-to-day operations for agents and help them focus on what really matters.
In response, he founded GoMedia Singapore in 2021, a company dedicated to creating innovative tools tailored specifically for the real estate industry. His goal? To address these critical challenges with practical, tech-driven solutions and give agents an edge in a competitive market.
GoMedia’s Core Values: Trust, Innovation, and Client Success
Our values drive everything we do. We believe in fostering trust by being transparent, prioritizing client success over quick wins, and constantly innovating to bring agents the most efficient marketing tools. At GoMedia, our success is measured by the success of our clients.
Mr Edmund Ding, Founder of GoMedia Singapore: Giving a presentation about GoMedia in Huttons Singapore
The current challenges in real estate marketing
Problem 1: Generating leads consistently
Real estate agents know that their success depends on a steady flow of quality leads, but traditional ad models can be costly and unpredictable. Investing in ads often yields uneven results, creating frustration and financial strain for agents.
Problem 2: Building and maintaining client relationships
Agents struggle to manage follow-ups and keep up with ongoing communication, especially as their client base grows. Effective relationship-building requires both time and tools that many agents currently lack.
The solutions: Turning vision into reality
With a vision in place, the team behind GoMedia Singapore developed a suite of products, designed to make agents’ lives easier and boost their productivity. Here’s how each tool addresses the specific needs he identified:
1. PayPerLeadX: Generating leads without the guesswork
Lead generation is the foundation of real estate marketing, but traditional advertising models can often feel like gambling. Agents pay for ad impressions or clicks with no guarantee that these will convert into quality leads. Recognizing this inefficiency, he launched PayPerLeadX to take the guesswork out of lead generation.
Predictable costs: With PayPerLeadX, agents pay a fixed price for each lead, which means they know exactly where their marketing dollars are going.
Verified leads: Every lead generated through PayPerLeadX undergoes a verification process that aims to ensure that all leads are legit and contactable.
Flexible Subscription Plans: A subscription plan offers agents a constant steam of leads in their pipeline to work on every month.
Want to learn more about lead generation solutions?
2. GOGO CRM: Streamlining client management and follow-ups
One of the biggest frustrations for agents is staying organized, particularly when juggling multiple clients and properties. Recognizing that traditional CRMs often fell short in meeting real estate-specific needs, he developed GOGO CRM, a client relationship management tool built from the ground up for agents.
All-in-One contact management: GOGO CRM consolidates client information, contact history, and property details in one place, making it easy for agents to keep track of interactions and follow up with clients.
Automated follow-ups: With GOGO’s automation features, agents can schedule follow-up messages and reminders, ensuring that no lead slips through the cracks. Whether it’s a quick check-in or a detailed update, the CRM handles the routine, freeing agents to focus on relationship-building.
WhatsApp integration: GOGO CRM integrates with WhatsApp, allowing agents to connect with clients instantly. This direct communication channel adds a personal touch, which clients appreciate, while keeping everything conveniently accessible within the CRM.
GOGO CRM is more than just a tool—it’s a streamlined solution that brings organization, automation, and personalization to the forefront, making client management simple and efficient.
3. WAutomate: Letting automation handle the heavy lifting
Another major obstacle agents face is time management. Follow-ups, scheduling, and reminders can quickly eat up hours each week. WAutomate was created to solve this problem, offering agents a way to stay in touch with clients without being tied to their devices.
Automated Nurturing: With WAutomate, agents can automate the nurturing process, keeping leads engaged through regular, personalized communication. This consistent touchpoint helps maintain interest and moves clients closer to a decision.
Task Automation: Beyond nurturing, WAutomate handles scheduling reminders and task assignments, so agents never miss a critical follow-up or important client interaction.
By automating these essential but time-consuming tasks, WAutomate allows agents to focus on the high-impact activities that directly contribute to their success.
Want to learn more about our automation solutions?
4. LeadAssist: Setting appointments without the extra work
In a digital age where automation is easily available, the need for human touch remains strong—that’s why virtual assistants and call centers continue to thrive. LeadAssist harnesses the power of personalized outreach with a dedicated team that manages leads on the agent’s behalf, helping them engage clients meaningfully through calls and set appointments. LeadAssist provides additional value for agents looking to re-target or reconnect with their existing leads to create sales opportunities.
Dedicated Inside Sales Support: LeadAssist provides a team of trained professionals who handle the initial contact, qualification, and follow-ups for each lead, so agents can focus on closing deals rather than prospecting.
Multichannel Communication: Our LeadAssist team reaches out via phone calls, WhatsApp messaging, and email, ensuring that leads are contacted on their preferred platforms and maximizing the chances of engagement.
Consistent Follow-Ups: With LeadAssist, every lead receives timely follow-ups based on their responses, keeping them engaged throughout their journey and preventing leads from going cold.
Detailed Reporting: Agents receive regular updates and insights on lead status and engagement levels, providing a clear picture of each lead’s progress in the sales funnel.
With LeadAssist, agents can rely on professional, personalized outreach without having to manage each step themselves. This hands-on support ensures that no lead is overlooked, helping agents convert more prospects and set more appointments.
Want to learn more about our lead nurturing solutions?
The Impact: enabling agents to thrive in a competitive market
Thanks to these innovative solutions, agents using GoMedia Singapore’s tools are finding it easier to maintain a steady stream of qualified leads, build stronger client relationships, and close more deals. What started as one man’s vision to simplify real estate marketing has blossomed into a powerful platform that supports agents at every stage of their journey.
In a market as dynamic as Singapore’s, GoMedia Singapore’s solutions are empowering agents to thrive. By addressing the real pain points faced by real estate professionals, GoMedia Singapore is not just transforming marketing; it’s transforming the way agents work and succeed.
Expert insights: How industry leaders view CRM and automation
Our approach at GoMedia isn’t just built on innovative thinking; it’s backed by proven insights from industry leaders. Here’s how three respected figures in real estate underscore the value of our solutions:“Gary Keller - He who controls the leads controls the market.”
Gary Keller – Leveraging CRM for Competitive Advantage
Gary Keller of Keller Williams has long advocated for CRM technology. At Keller Williams’ Family Reunion events, he emphasizes that CRM is a strategic advantage, particularly in shifting markets. Keller argues that agents who control their leads and leverage CRM effectively can sustain strong client relationships, no matter the market conditions.
Why GoMedia? Empowering agents with proven solutions
At GoMedia Singapore, our mission is to empower real estate agents to excel in an increasingly digital market. By combining insights from trusted industry leaders and our own experience, we’re delivering tools that meet real challenges. GoMedia’s CRM integration with WhatsApp, lead generation and lead nurturing solutions provide agents with a reliable framework for client acquisition and relationship-building.
Ready to transform your real estate marketing?
Whether you’re a new agent or an industry veteran, GoMedia Singapore offers the strategies and tools to help you thrive. Contact us today to discover how our solutions can elevate your marketing efforts and transform your business!
Join GoMedia and let’s build a better community for fellow real estate agents to experience real estate marketing that’s built for today’s challenges and tomorrow’s success.
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